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Advertising effectiveness in the United States 2016, by medium

Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium

The data displays information on advertising effectiveness in the U.S. as of June 2016, by medium. During a survey, 22% of respondents stated that they often purchase da product or service advertised in magazines.

Newspaper inserts/circulars	53
Point-of-sale circulars	48
Circulars delivered to driveway/door	41
Ads in printed newspapers	39
Ads on magazine websites/social sites	36
Ads on non-media social sites	36
Direct mail advertising	35
Ads on non-media websites	34
Ads on newspaper websites/social sites	31
TV commercials	29
Ads on TV websites/social sites	26
Ads on radio station websites/social sites	25
Radio commercials	24
Ads in printed magazines	22

Advertising effectiveness in the United States 2016, by medium

StatInvestor