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U.S. consumers who find TV advertising helpful 2017

Share of consumers who found TV advertising to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found TV advertising to be helpful as of May 2017. During the survey period, 15% of respondents had expressed that they found TV advertising to be very helpful, while 17% had reported that it was not helpful at all.

Very helpful	15
Kind of helpful	37
Not too helpful	21
Not helpful at all	17
I don’t know	3
I do not use	5

U.S. consumers who find TV advertising helpful 2017

StatInvestor