Internet » Advertising & Marketing » Advertising consumption and perception | U.S. consumer perception of radio advertising usefulness 2017

U.S. consumers who find radio advertising helpful 2017

Share of consumers who found radio advertising to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found radio advertising to be helpful as of May 2017. During the survey period, 12% of respondents had expressed that they found radio advertising to be very helpful, while 24% had reported that it was not helpful at all.

Very helpful	12
Kind of helpful	27
Not too helpful	25
Not helpful at all	24
I don’t know	3
I do not use	10

U.S. consumers who find radio advertising helpful 2017

StatInvestor