Internet » Advertising & Marketing » Advertising consumption and perception | U.S. consumer perception of print newspaper advertising usefulness 2017

U.S. consumers who find print newspaper advertising helpful 2017

Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found advertising in printed daily newspapers to be helpful as of May 2017. During the survey period, 12% of respondents had expressed that they found advertising in printed daily newspapers to be very helpful, while 14% had reported that it was not helpful at all.

Very helpful	12
Kind of helpful	35
Not too helpful	20
Not helpful at all	14
I don’t know	3
I do not use	15

U.S. consumers who find print newspaper advertising helpful 2017

StatInvestor