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U.S. consumers who find print magazine and periodical advertising helpful 2017

Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found advertising in printed magazines and periodicals to be helpful as of May 2017. During the survey period, 12% of respondents had expressed that they found advertising in printed magazines and periodicals to be very helpful, while 16% had reported that it was not helpful at all.

Very helpful	12
Kind of helpful	32
Not too helpful	22
Not helpful at all	16
I don’t know	4
I do not use	15

U.S. consumers who find print magazine and periodical advertising helpful 2017

StatInvestor