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U.S. consumers who find search engine advertising helpful 2017

Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017

The data describes the share of consumers in the U.S. who found advertising on search engines to be helpful as of May 2017. During the survey period, 11% of respondents had expressed that they found search engine advertising to be very helpful, while 31% had reported that it was not helpful at all.

Very helpful	11
Kind of helpful	22
Not too helpful	25
Not helpful at all	31
I don’t know	3
I do not use	8

U.S. consumers who find search engine advertising helpful 2017

StatInvestor