The data describes the share of consumers willing to pay more for a service if it does not have ads in the U.S. as of September 2017. According to the findings, 33% of consumers said they were willing to pay more for a service if that meant avoiding advertising.
I am willing to pay more for a service if it does not have ads | 33 |
I am not willing to pay more for a service, even if it does not have ads | 67 |