Internet » Advertising & Marketing » Advertising consumption and perception | Online ads purchase influence in the U.S. 2017

Consumers influenced to purchase selected product categories by online ads U.S. 2017

Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
Created with Highcharts 5.0.14393932322323232323232222191918181616ElectronicsClothingDining outGrocery(food/cleaning/beauty)Grocery (food/cleaning/beauty)Home improvementCar/truckTelecom servicesFinancialservices/insuranceFinancial services/insuranceMedicines01020304050

The data displays the share of consumers who are influenced by internet advertising to purchase products from selected verticals in the U.S. as of January 2017. In the measured period, 39% of responding U.S. consumers said that their electronics purchases were influenced by online ads.

Electronics 39
Clothing 32
Dining out 23
Grocery (food/cleaning/beauty) 23
Home improvement 23
Car/truck 22
Telecom services 19
Financial services/insurance 18
Medicines 16

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