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Consumers influenced to purchase selected product categories by online ads U.S. 2017

Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017

The data displays the share of consumers who are influenced by internet advertising to purchase products from selected verticals in the U.S. as of January 2017. In the measured period, 39% of responding U.S. consumers said that their electronics purchases were influenced by online ads.

Electronics	39
Clothing	32
Dining out	23
Grocery (food/cleaning/beauty)	23
Home improvement	23
Car/truck	22
Telecom services	19
Financial services/insurance	18
Medicines	16

Consumers influenced to purchase selected product categories by online ads U.S. 2017

StatInvestor