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U.S. consumer actions influenced by poster ads 2016

Consumer actions taken after seeing poster advertisements in the United States as of November 2016

The data describes the leading consumer actions that were taken after seeing a poster advertisement in the U.S. as of November 2016. According to the report, 40% of consumers stated that after seeing a poster ad they visited the business advertised, while 24% reported having made a purchase at the business advertised.

Visited the business advertised	40
Talked about what they saw with friends/family	40
Made a purchase at business advertised	24
Watched a TV program featured	19
Attended event advertised	18
Tuned to radio station advertised	14
Recommended advertiser to others	13

U.S. consumer actions influenced by poster ads 2016

StatInvestor