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Actions taken by podcast listeners in the United States after hearing ads 2016

Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
Created with Highcharts 5.0.144545424237372929282827272626252520201818Visited a sponsor's websiteConsidered a new product or serviceGathered more info about a company or productRead a bookUsed a promotional discount code mentioned in podcastWatched a TV programSeen a moviePurchased a product or serviceVisited a store or locationPurchased or downloaded music02.557.51012.51517.52022.52527.53032.53537.54042.5454…47.5

The data describes information on the share of podcast listeners in the U.S. who have taken various actions after hearing an ad or sponsorship in a podcast as of August 2016. According to the source, 27% of podcast listeners have watched a TV program after hearing an ad in a podcast.

Visited a sponsor's website 45
Considered a new product or service 42
Gathered more info about a company or product 37
Read a book 29
Used a promotional discount code mentioned in podcast 28
Watched a TV program 27
Seen a movie 26
Purchased a product or service 25
Visited a store or location 20
Purchased or downloaded music 18
Recommended a product or service to others 17
Attended a performance, cultural event or exhibit 15
Switched to a different brand 9
Purchased a product or service for your business 8

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