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Actions taken by podcast listeners in the United States after hearing ads 2016

Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016

The data describes information on the share of podcast listeners in the U.S. who have taken various actions after hearing an ad or sponsorship in a podcast as of August 2016. According to the source, 27% of podcast listeners have watched a TV program after hearing an ad in a podcast.

Visited a sponsor's website 45
Considered a new product or service 42
Gathered more info about a company or product 37
Read a book 29
Used a promotional discount code mentioned in podcast 28
Watched a TV program 27
Seen a movie 26
Purchased a product or service 25
Visited a store or location 20
Purchased or downloaded music 18
Recommended a product or service to others 17
Attended a performance, cultural event or exhibit 15
Switched to a different brand 9
Purchased a product or service for your business 8

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