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Purchase influence of promotional e-mails on U.S. consumers as of August 2016

Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016

The data displays the purchase influence of promotional emails on Millennials and non-Millennials in the U.S. as of August 2016. According to the survey, 32% of responding Millennials had never been influenced by a promotional email.

Millennials (18-34)	13	13	22	20	32
Non-Millennials (35+)	8	8	23	24	36

Purchase influence of promotional e-mails on U.S. consumers as of August 2016

StatInvestor