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Perceptions of LGBTQ themed ads in the United States 2017, by industry

Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry

The data displays the perception of LGBTQ themed ads among LGBTQ male consumers in the U.S. as of October 2017, by industry. During the survey, 57% of respondents believed that the presented LGBTQ themed ad for a vodka stood out from other advertising, while further 44% said that ad felt authentic.

Stands out from other advertising	57	25	22	34
Interesting	46	37	32	29
Authentic	44	24	26	28
Believable	41	31	28	35
Personally relevant	39	32	18	41

Perceptions of LGBTQ themed ads in the United States 2017, by industry

StatInvestor