LGBTQ and generic ads exposure influence metrics in the United States 2017

The data describes information on the influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the U.S. as of October 2017. The survey results show, that 16% of respondents were likely to recommend a product after being exposed to LGBTQ themed ads, whereas the recommendation intent was only 10% higher when it came to generic ads exposure.