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LGBT ad engagement methods in the United States 2017

Leading ways LGBT consumers engage with advertising in the United States as of May 2017

The data describes information on the leading ways LGBT consumers engage with advertising in the U.S. as of May 2017. It was found that 43% of responding LGBT consumers said they looked up products or services on their phone after seeing their ads on posters or billboards, as compared to 35% of general public respondents who said the same.

I search for products and services on my phone as a result of seeing posters and billboards	43	33
While watching TV I search on the internet for products I see advertised	35	27

LGBT ad engagement methods in the United States 2017

StatInvestor