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U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity

Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity

The data describes the share of consumers who have purchased products after seeing an ad on the internet in the U.S. as of September 2017, by ethnicity. According to the findings, 56% of Hispanic consumers said they had purchased a product after viewing and online ad.

White 42 46 11
Hispanic 56 36 8
African American 52 38 10
Other 47 42 11