The data describes the share of consumers who have purchased products after seeing a TV ad in the U.S. as of September 2017, by ethnicity. According to the findings, 63% of responding Hispanics said they had purchased products after viewing an ad on television.
White | 60 | 31 | 9 |
Hispanic | 63 | 31 | 6 |
African American | 65 | 26 | 9 |
Other | 55 | 35 | 10 |