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U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity

Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity

The data describes the share of consumers who have purchased products after seeing a TV ad in the U.S. as of September 2017, by ethnicity. According to the findings, 63% of responding Hispanics said they had purchased products after viewing an ad on television.

White 60 31 9
Hispanic 63 31 6
African American 65 26 9
Other 55 35 10