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U.S. consumers willing to pay more for services without ads in 2017, by ethnicity

Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity

The data describes the share of consumers willing to pay more for a service if it does not have ads in the U.S. as of September 2017, by ethnicity. According to the findings, 44% of responding Hispanics said they were willing to pay more for services if that meant avoiding advertising.

White 32 68
Hispanic 44 56
African American 36 64
Other 36 64