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Influence of offensive content on image of brands advertised nearby '17, by ethnicity

How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)

The data displays data on the influence of offensive online content on the image of brands advertised around the offensive content in the U.S. as of April 2017, broken down by ethnicity. During a survey, 17% of Black respondents stated they view such a brand much more negatively.

Much more positively 2 6 9 6
Somewhat more positively 3 14 10 4
Unchanged 28 26 27 31
Somewhat more negatively 20 17 17 23
Much more negatively 31 17 20 25
Don't know 16 20 17 12

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