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Most important elements of ads among 3rd Gen Hispanics in the United States 2016

Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
Created with Highcharts 5.0.147878767675757373717169696969686867676767Makes me feel a strong positive emotionDepicts both Hispanic and American culture simultaneouslyDepicts "real life" rather than aspirational/unrealistic lifePlaces an emphasis on familyThe state of life I am currently inPortrays Hispanic/Latino values I relate toShows strong female role modelsIs humorousIs all in English languageHas subtle Hispanic/Latino cultural elements I can relate to0510152025303540455055606570758085

The data displays the most important elements of ads according to third generation Hispanics in the U.S. as of October 2016. In the measured period it was found that 73% of responding Hispanics claimed it was most important to them that advertising placed emphasis on family.

Makes me feel a strong positive emotion 78
Depicts both Hispanic and American culture simultaneously 76
Depicts "real life" rather than aspirational/unrealistic life 75
Places an emphasis on family 73
The state of life I am currently in 71
Portrays Hispanic/Latino values I relate to 69
Shows strong female role models 69
Is humorous 68
Is all in English language 67
Has subtle Hispanic/Latino cultural elements I can relate to 67

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