The data displays the most important elements of ads according to third generation Hispanics in the U.S. as of October 2016. In the measured period it was found that 73% of responding Hispanics claimed it was most important to them that advertising placed emphasis on family.
Makes me feel a strong positive emotion | 78 |
Depicts both Hispanic and American culture simultaneously | 76 |
Depicts "real life" rather than aspirational/unrealistic life | 75 |
Places an emphasis on family | 73 |
The state of life I am currently in | 71 |
Portrays Hispanic/Latino values I relate to | 69 |
Shows strong female role models | 69 |
Is humorous | 68 |
Is all in English language | 67 |
Has subtle Hispanic/Latino cultural elements I can relate to | 67 |