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U.S. beauty brand interactions share 2013-2015, by platform

Share of social media beauty brand interactions in the United States from 2013 to 2015, by platform
Created with Highcharts 5.0.1454.154.121.921.98.68.644.944.976.176.190.390.30.90.9221.11.1201320142015020406080100

The data describes the share of social media beauty brand interactions in the U.S. from 2013 to 2015, by platform. In 2015, 90.3% of beauty brand interactions occurred on Instagram, up from 76.1% in the previous year.

2013 54.1 44.9 0.9
2014 21.9 76.1 2
2015 8.6 90.3 1.1

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