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U.S. beauty brand interactions share 2013-2015, by platform

Share of social media beauty brand interactions in the United States from 2013 to 2015, by platform

The data describes the share of social media beauty brand interactions in the U.S. from 2013 to 2015, by platform. In 2015, 90.3% of beauty brand interactions occurred on Instagram, up from 76.1% in the previous year.

2013	54.1	44.9	0.9
2014	21.9	76.1	2
2015	8.6	90.3	1.1

U.S. beauty brand interactions share 2013-2015, by platform

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