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Instagram: global brand adoption rate 2016, by category

Share of brands that have an Instagram profile as of March 2016, by category
Created with Highcharts 5.0.1410010098989696969695959292929289897878AutoFashionBeautyWatches & jewelryTravelRetailSportswearBeveragesConsumer eletronics05101520253035404550556065707580859095100105

The data describes the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100%. Fashion brands ranked second with a 98% usage rate.

Auto 100
Fashion 98
Beauty 96
Watches & jewelry 96
Travel 95
Retail 92
Sportswear 92
Beverages 89
Consumer eletronics 78

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