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Instagram: global brand adoption rate 2016, by category

Share of brands that have an Instagram profile as of March 2016, by category

The data describes the Instagram penetration rate among brands, sorted by brand category. As of March 2016, it was found that Instagram usage among global auto brands was 100%. Fashion brands ranked second with a 98% usage rate.

Auto 100
Fashion 98
Beauty 96
Watches & jewelry 96
Travel 95
Retail 92
Sportswear 92
Beverages 89
Consumer eletronics 78

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