The data describes the Snapchat penetration rate among brands, sorted by brand category. As of September 2016, it was found that Snapchat usage among global sportswear brands was 90%. Beauty brands ranked second with a 78% usage rate.
Activewear | 71 | 90 |
Beauty | 52 | 78 |
Fashion | 56 | 78 |
Retail | 45 | 66 |
Watches & jewelry | 25 | 63 |
Beverages | 33 | 48 |
Automobile | 25 | 46 |
Consumer electronics | 38 | 46 |
Travel | 13 | 27 |