Internet » Advertising & Marketing » Beauty content on social media | Snapchat global brand adoption rate 2016

Snapchat: global brand adoption rate 2016, by category

Share of brands that have an Snapchat profile as of September 2016, by vertical
Created with Highcharts 5.0.14717152525656454525253333252538381313909078787878666663634848464646462727ActivewearBeautyFashionRetailWatches & jewelryBeveragesAutomobileConsumer electronicsTravel05101520253035404550556065707580859095

The data describes the Snapchat penetration rate among brands, sorted by brand category. As of September 2016, it was found that Snapchat usage among global sportswear brands was 90%. Beauty brands ranked second with a 78% usage rate.

Activewear 71 90
Beauty 52 78
Fashion 56 78
Retail 45 66
Watches & jewelry 25 63
Beverages 33 48
Automobile 25 46
Consumer electronics 38 46
Travel 13 27

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