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Snapchat: global brand adoption rate 2016, by category

Share of brands that have an Snapchat profile as of September 2016, by vertical

The data describes the Snapchat penetration rate among brands, sorted by brand category. As of September 2016, it was found that Snapchat usage among global sportswear brands was 90%. Beauty brands ranked second with a 78% usage rate.

Activewear	71	90
Beauty	52	78
Fashion	56	78
Retail	45	66
Watches & jewelry	25	63
Beverages	33	48
Automobile	25	46
Consumer electronics	38	46
Travel	13	27

Snapchat: global brand adoption rate 2016, by category

StatInvestor