YouTube: annual beauty content views 2009-2017

The data describes the amount of beauty-related content views per year on YouTube. In 2016, beauty-related content generated more than 55 billion views. Popular types of YouTube beauty content include tutorials and DIY videos, reviews, haul videos and videos produced by beauty vloggers. As of June 2016, more than 5.3 million beauty videos were published on the online video platform.