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YouTube: all-time beauty content category views 2017

Amount of global all-time views of selected beauty content categories on YouTube as of July 2017 (in billions)

The data describes the content views of selected beauty-related categories on YouTube as of July 2017. As of that month, cosmetics content had generated 156 billion views on the video platform. Hair content had generated 87 billion video views.

Personal care - overall	28
Deodorant	17
Body care	16
Beauty - overall	219
Cosmetics	156
Hair	87
Skincare	73
Fragrance	24
Nails	4

YouTube: all-time beauty content category views 2017

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