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YouTube: beauty content consumption 2017

Most popular types of beauty content videos on YouTube as of July 2017, by share of views

The data depicts the most popular types of beauty content videos on YouTube as of July 2017, by share of views. During the measured period, makeup tutorials accounted for 34% of views. Campaign films generated 17% of beauty content video views.

Tutorial 34
Campaign film 17
Look inspiration 15
Tips / hacks 9
Parody / comedy 6
Routine / GRWM 5
DIY 5
Interview / vlog 3
Does My Makeup 2
Behind-the-Scenes 2
Favorites / review 1
Challenge 1

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