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YouTube beauty shows & ads video consumption of female U.S. users 2017

How often do you watch YouTube shows and traditional advertising videos about beauty and cosmetics?

This study presents the frequency of female U.S. consumers watching beauty content shows and traditional advertising videos on YouTube. During the May 2017 survey period, 13% of respondents claimed doing so regularly. A total of 32% of respondents stated that they never watched shows and traditional ad videos about beauty products on YouTube.

Regularly 13
Occasionally 27
Rarely 27
Never 32

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