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Preferred product research methods of global online shoppers 2015, by category

What method do you most prefer for researching your purchases?

The data displays the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46% of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only 9% of respondents preferred to do so online via tablet.

Consumer electronics and computers 1 6 7 47 2 4 29 5
Household appliances 0 5 7 38 3 6 35 7
Clothing and footwear 1 8 7 32 3 5 36 7
Books, music, movies and video games 1 9 9 46 2 4 18 10
Furniture and homeware 1 5 7 27 2 6 42 10
Sports equipment/outdoor 1 7 6 29 2 5 30 20
Jewellery/watches 2 6 6 26 2 4 33 20
DIY/home improvement 1 6 6 26 2 5 36 18
Grocery 1 5 5 16 2 4 55 12
Toys 1 7 7 28 2 5 27 23
Health and beauty 1 7 7 28 2 6 34 15

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