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Preferred product research methods of global online shoppers 2015, by category

What method do you most prefer for researching your purchases?
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The data displays the preferred product research methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 46% of worldwide survey respondents preferred to research books, music, movies, and video games online via PC. Only 9% of respondents preferred to do so online via tablet.

Consumer electronics and computers 1 6 7 47 2 4 29 5
Household appliances 0 5 7 38 3 6 35 7
Clothing and footwear 1 8 7 32 3 5 36 7
Books, music, movies and video games 1 9 9 46 2 4 18 10
Furniture and homeware 1 5 7 27 2 6 42 10
Sports equipment/outdoor 1 7 6 29 2 5 30 20
Jewellery/watches 2 6 6 26 2 4 33 20
DIY/home improvement 1 6 6 26 2 5 36 18
Grocery 1 5 5 16 2 4 55 12
Toys 1 7 7 28 2 5 27 23
Health and beauty 1 7 7 28 2 6 34 15

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