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Preferred product purchase methods of global online shoppers 2015, by category

What method do you most prefer for buying your purchases?

The data displays the preferred product buying methods of global online shoppers as of September 2015, sorted by category. During the survey period, it was found that 42% of worldwide survey respondents preferred to purchase books, music, movies, and video games online via PC. Only 30% of respondents preferred to do so in-store.

Consumer electronics and computers	1	4	4	32	2	2	52	3
Household appliances	0	3	4	22	3	4	59	5
Clothing and footwear	0	6	6	25	3	3	53	3
Books, music, movies and video games	0	7	8	42	2	3	30	7
Furniture and homeware	1	4	5	17	2	3	62	7
Sports equipment/outdoor	1	5	5	21	2	3	46	17
Jewellery/watches	2	5	5	19	2	3	50	15
DIY/home improvement	1	4	4	17	2	3	55	14
Grocery	1	4	4	11	2	2	72	5
Toys	1	6	5	24	2	3	40	19
Health and beauty	1	5	6	22	2	4	50	10

Preferred product purchase methods of global online shoppers 2015, by category

StatInvestor