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Distribution of online ad spending in Europe 2006-2017, by format

Distribution of online advertising expenditure in Europe from 2006 to 2017, by format

The data shows the distribution of online advertising spending by format in Europe from 2006 to 2017. In 2017, spending for online paid search advertising accounted for 45.7% of total spendings.

2006	47.6	18.3	34.1
2007	48.5	14.9	36.6
2008	44.5	18.9	36.6
2009	33.8	18.9	47.3
2010	31.3	20.7	48
2011	33.3	19.6	47.1
2012	32.7	18.5	48.8
2013	34	16.8	49.2
2014	37.7	15.6	46.7
2015	37.8	15.5	46.7
2016	39.6	15.1	45.2
2017	40.3	14	45.7

Distribution of online ad spending in Europe 2006-2017, by format

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