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Online advertising spending in Europe H1 2016-H1 2017, by format

Online advertising spending in Europe from H1 2016 to H1 2017, by format (Figures expressed in billions of euros)

The data shows the distribution of online advertising spending by format in Europe in the first half of 2016 and the first half of 2017. In the first half of 2017, spending for online paid search advertising was 10.7 billion euro (12.8% increase compared to the previous year).

H1 2016 7.4 3.2 9.5
H1 2017 8.4 3.4 10.7

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