U.S. marketing data spend 2016-2018

Spending on marketing data in the United States from 2016 to 2018 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays the annual marketing data spend in the U.S. from 2016 to 2018. The figures show that the U.S. spent over 11.4 billion dollars on marketing data in 2018, up from 8.85 billion in the previous year.

2016 6679.8
2017 8846.2
2018 11427.1