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U.S. third-party audience data spend 2017, by type

Spending on third-party marketing-related audience data in the United States in 2017, by type (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data displays the spend on third-party marketing-related audience data in the U.S. in 2017, broken down by type. According to the calculations, marketers in the United States spent 3.53 billion USD on omnichannel audience data.

Omnichannel	3530
Transactional	2997
Digital	1078
Speciality	886
Identity	563

U.S. third-party audience data spend 2017, by type

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