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U.S. third-party audience data spend 2017, by type

Spending on third-party marketing-related audience data in the United States in 2017, by type (Figures expressed in millions of U.S. dollars, unless otherwise specified)
Created with Highcharts 5.0.143 5303 5302 9972 9971 0781 078886886563563OmnichannelTransactionalDigitalSpecialityIdentity01k2k3k4k

The data displays the spend on third-party marketing-related audience data in the U.S. in 2017, broken down by type. According to the calculations, marketers in the United States spent 3.53 billion USD on omnichannel audience data.

Omnichannel 3530
Transactional 2997
Digital 1078
Speciality 886
Identity 563

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