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U.S. marketing data activation solutions spend 2017, by function

Spending on data activation solutions supporting marketing related efforts in the United States in 2017, by function (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays the spending on data activation solutions supporting marketing related efforts in the U.S. in 2017, broken down by function. In the measured period, U.S. marketers spent 4.2 billion USD on data hosting and management functions.

Integration, processing and hygiene	4.3
Hosting and management	4.2
Analytics, modeling and segmentation	1.63

U.S. marketing data activation solutions spend 2017, by function

StatInvestor