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Most sought-after skillsets in data marketing in North America 2017

Leading in demand skills related to data marketing in North America as of November 2017

The data displays the leading in demand skills related to data marketing in North America as of November 2017. The skill considered to be most in demand for data marketing was data analytics, with 87.3% of respondents feeling that it would be the most important competency in support of their future data-driven marketing efforts.

Data analytics 87.3
Data management, processing 81
General marketing/management 34.2
Technology/IT 31.6
Process engineering 19
Legal data/governance 19
Finance/budgetary management 8.9
Supplier management 8.9
Something else 7.6

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