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Most sought-after technologies and functions for data marketing in North America 2017

Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017

The data displays the leading in demand technologies and functions related to data marketing in North America as of November 2017. According to nearly half of responding marketing professionals, their organizations' data efforts would gain the most value from predictive analytics and modeling technology.

Predictive analytics and modeling 49.3
Cross-channel measurement and channel attribution 49.3
Campaign management (segmentation and audience selection) 35.2
CRM/prospect database management 35.2
Data management platform (DMP) 33.8
Data processing and hygiene 33.8
Campaign reporting and measurement 31
Data visualization 23.9
Marketing automation/rules-driven decisioning and messaging 22.5

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