Internet » Advertising & Marketing » Data usage in marketing and advertising | Ways businesses use data in the U.S. 2017

Ways businesses use customer data to gain competitive advantage in the United States 2017

Ways businesses used customer data to increase their competitive advantage in the United States as of November 2017

The data displays the ways businesses use customer data to increase their competitive advantage in the U.S. as of November 2017. During the survey, 61% of respondents stated they used their data to improve their relationships with customers.

Better relationships with customers	61
Better insight for decision-making	59
More efficient business practices	57
Improved marketing efforts	49
Compliance with regulations	43

Ways businesses use customer data to gain competitive advantage in the United States 2017

StatInvestor