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Tools used for lead & customer data storage worldwide 2016

Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016

The data displays the tools and systems used by marketing organisations worldwide for lead and customer data storage as of May 2016. Among the respondents, 45% stated that they used CRM software.

CRM software 45
Informal means such as Microsoft Excel or Outlook 40
Custom database 30
Google Docs 22
Physical files or folders 21
Marketing automation software 11
Don’t know / not applicable 4
Other 3

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