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Implementation of Audience data usage strategies in North America 2017

Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017

The data displays the implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017. The figures show that 12.3% of survey respondents said they had a developed and implemented strategy that was already delivering results.

Strategy has been developed, implemented and is delivering results	12.3
Strategy has been developed and implemented but is not yet delivering results	11.1
Strategy is being developed but not yet implemented	49.4
No strategy today but planning to develop	17.3
No strategy and no plan to develop	4.9
Not sure	4.9

Implementation of Audience data usage strategies in North America 2017

StatInvestor