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Share of marketers personalizing by age in the United States 2017, by channel

Share of marketers using age data for content personalization in the United States as of September 2017, by channel

The data displays the share of marketers using age data for content personalization in the U.S. as of September 2017, by channel. According to the findings, 66% of responding marketers personalized their e-mail content by age, compared to 38% who used consumer age data to personalize social media content.

E-mail	66
Social media	38
Website	35
Display	24
Direct mail	23
In-store	12
Push	9

Share of marketers personalizing by age in the United States 2017, by channel

StatInvestor