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Use of big data to improve marketing effectiveness worldwide 2016

Use of big data to improve marketing effectiveness worldwide as of early 2016

The charts show data on the way big data was used to improve marketing effectiveness worldwide worldwide as of early 2016. During a survey, 69% of respondents stated that their company's analytics system presented data from all marketing systems.

Can the analytics system present data from all marketing systems? 69 31
Are big data and predictive analytics used to improve marketing programs and drive higher marketing conversion rates? 87 13
Are big data, historical information and predictive analytics used to automatically improve marketing program effectiveness? 70 30

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