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Benefits of data quality investments worldwide 2016

Benefits of data quality investments worldwide in 2016

The data displays data on the benefits of data quality investments worldwide as of November 2016. During a survey, 85% of respondents stated that data quality investments caused improvements in timely and personalized customer communications.

Improvements in timely and personalized customer communications	85
Employee efficiency	83
Revenue growth	82
Improved sales conversions	81
Linking data from different databases	81
Delivering data projects on time and on budget	81
Marketing campaign efficiencies	78

Benefits of data quality investments worldwide 2016

StatInvestor