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Benefits of data quality investments worldwide 2016

Benefits of data quality investments worldwide in 2016
Created with Highcharts 5.0.148585838382828181818181817878Improvements in timely and personalized customer communicationsEmployee efficiencyRevenue growthImproved sales conversionsLinking data from di…fferent databasesDelivering data projects on time and on budgetMarketing campaign efficiencies0102030405060708090

The data displays data on the benefits of data quality investments worldwide as of November 2016. During a survey, 85% of respondents stated that data quality investments caused improvements in timely and personalized customer communications.

Improvements in timely and personalized customer communications 85
Employee efficiency 83
Revenue growth 82
Improved sales conversions 81
Linking data from di…fferent databases 81
Delivering data projects on time and on budget 81
Marketing campaign efficiencies 78

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