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Maintenance of high-quality customer data by businesses U.S. 2017

Reasons why businesses maintained high-quality customer data in the United States as of November 2017

The data displays the reasons why businesses maintained high-quality customer data in the U.S. as of November 2017. During the survey, 52% of respondents stated that the maintenance of such data increased efficiency.

Increase efficiency	52
Improve cost savings	40
Protect the organization’s reputation and brand	39
Enable more informed decisions	37
Reduce risk or fraud	37
Enhance customer or citizen satisfaction	37
Capitalize on opportunities with customer profiling	36
Accelerate data initiatives	31
Create a single customer view	30
Comply with industry or government legislation	29
Help the environment	20

Maintenance of high-quality customer data by businesses U.S. 2017

StatInvestor