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Benefits of understanding customer journey worldwide 2016

Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016
Created with Highcharts 5.0.148383585851512727191919193311Higher engagement and conversion ratesRenewal, cross-sell and upsellBetter brand perception and loyaltyIncreased average order valueIncreased return on ad spendReduced marketing and advertising costOtherNot sure051015202530354045505560657075808590

The data displays information on the benefits of understanding customer journeys according to marketers worldwide as of November 2016. During the survey, 83 of respondents named higher engagement and conversation rates as a benefits.

Higher engagement and conversion rates 83
Renewal, cross-sell and upsell 58
Better brand perception and loyalty 51
Increased average order value 27
Increased return on ad spend 19
Reduced marketing and advertising cost 19
Other 3
Not sure 1

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