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Benefits of understanding customer journey worldwide 2016

Leading benefits of understanding customer journeys according to marketing professionals worldwide as of November 2016

The data displays information on the benefits of understanding customer journeys according to marketers worldwide as of November 2016. During the survey, 83 of respondents named higher engagement and conversation rates as a benefits.

Higher engagement and conversion rates	83
Renewal, cross-sell and upsell	58
Better brand perception and loyalty	51
Increased average order value	27
Increased return on ad spend	19
Reduced marketing and advertising cost	19
Other	3
Not sure	1

Benefits of understanding customer journey worldwide 2016

StatInvestor