Internet » Advertising & Marketing » Data usage in marketing and advertising | Value of data-related functions for customer experience optimization 2016

Value of data-related functions for customer experience optimization 2016

Perceived value of data-related functions for customer experience optimization according to marketing professionals worldwide as of November 2016

The data displays information on the value of data-related functions for customer experience optimization worldwide as of November 2016. During the survey, 74% of the respondents stated they considered customer journey mapping/analysis a highly valuable function, while 1% of the respondents did not consider it valuable at all.

Customer journey mapping / analysis 74 25 1
Personalization 63 35 2
Audience segmentation 63 35 2
Marketing automation 55 45 0
Lookalike modelling 47 50 3
Predictive modelling 32 65 3

StatInvestor

Privacy Policy
Feedback

© 2024 StatInvestor All Rights Reserved.