Internet » Advertising & Marketing » Data usage in marketing and advertising | U.S. barriers to building an integrated customer journey 2016

Barriers to building an integrated customer journey worldwide 2016

Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016

The data displays information on the organizational barriers faced by marketing companies worldwide when trying to build a joined-up view of the costumer journey as of November 2016. During the survey, 59% of respondents stated that siloed organizational structure was one of the main barriers they had to deal with.

Siloed organizational structure	59
IT bottlenecks	54
Insufficient budget	41
Lack of leadership / ownership	38
Lack of marketers with the right skills	37
Competition between channels / company culture	32
Low business priority	27
Other	5

Barriers to building an integrated customer journey worldwide 2016

StatInvestor